happy goat coffee company branding

Happy Goat Coffee Company (HGCC) started off as a small business founded by Pierre Richard, an artisan coffee roaster, who passed the torch onto new ownership, led by Henry Assad and Ahmet Oktar.

I joined the HGCC team at a pivotal moment in their career and directed the brands appearance through their period of growth. Some of the projects I worked on for HGCC were branding refresh (brand guidelines/logo/etc. ), website creation, stationary, and merchandise design.

The HGCC logo was refreshed to give a new luxurious yet comforting appearance. Directed this project with the help of Canadian designer, Mykal Baytaluk.

HGCC website was created from scratch as the company was moving towards new products, information, and vision. Through many conversations and questions I was able to articulate HGCC’s new mission statement throughout the site. New product photos, company/team photos, product descriptions, and copywriting were created for HGCC’s new website.

HGCC packaging was redesigned and reimagined. The new bags are recyclable with informational labels and infographics.